What makes this cigarette absolutely unique is the little blue capsule inside the filter, once you break it and the cigarette will switch from regular flavor to menthol.

The task was considerable. The magic performance must not only be interactive and entertaining, but also informative. We worked with Oglivy Action and British American Tobacco to ensure every single magic effect in our act is thematically related to the new components of this cigarette and full act covers all the product features of this new cigarette.

Customized Magical Presentation Blending with Critical Marketing Messages

First, we study product features, marketing messages, sales scripts and get ourselves completely familiar with them. We then choose the most appropriate magic effects that are product related, combine with marketing messages and routine them into an act that is both "Entertaining and Educating", sometimes, we even create new magic effects and make necessary apparatus if necessary.